Add to Favorites | Chinese
Management of contemporary hotel sale and innovation groom result experience
From;    Author:Stand originally

Management of contemporary hotel sale and innovation groom result experience

Origin: Author: Stand originallyTime: 2008-10-27Tag: Click: Of short duration does not have day of Xx of month of brief introduction Xx, I attended " management of contemporary hotel sale and innovation " groom. Although groomed time is very short, but I feel was to suffer very big inspiration really, benefit a lot. One, study content overview: The main content that learns this is 3 respects: Hotel sale mode and the satisfaction of politic, sale idea innovation, follow guest are spent. 1, 4 phase of hotel sale mode are to pass hotel major to the person passes personage and all hotel to run actually slowly and get promotion: The first phase is the application of 4P: Namely the combination of the product, combination of the price, combination of the place, combination of sales promotion, this combination characteristic is: ① is had can accuse gender, ② dynamic sex, ③ to have integral sex. The 2nd phase is the application of 4C: Namely: Consumer, cost, convenience, communicate; All branches are the enterprise when serving at customer interest collective job, its are integral sale as a result, its meaning emphasizes the associated sex between all sorts of element namely, ask they become unified organism, 4C is the sale combination that aggrandizement asks to be a center with consumer. The 3rd phase is the application of 4S: Namely: Satisfactory, service and smile, speed, sincerity, the sale strategy of 4S emphasizes asking to set out from consumer, build " consumer is had " sale is oriented, fixed the evaluation of satisfactory to hotel product, service, brand and omnibus consumer index and improve. The 4th phase is the organic union application of 4PCS: The market sale that is a center with the hotel namely manages a concept, it is central idea, social sale idea with consumer. The sale management concept of 4PCS its core is to want to handling good business, client and society correctly 3 person the interest between concerns, realize company goal finally. So the hotel should satisfy a client, realize sale target, cannot isolating is consideration some element and method only, must need characteristic of environment of sale of sue for peace to set out from target market, according to hotel characteristic, resource and advantage apply all sorts of market sale shifts integratedly, form the market sale strategy of unified form a complete set, made play whole benefit, strive for optimal effect. 2, sale idea innovates: Its cent is nine respect content: The 4R sale law, classification of the brand, do do greatly the process that doing essence of life high is an option market, right manage with management again sale of understanding, market and sale, right the reflection of thematic hotel and thematic product, build a client platform and network sale, meeting is exhibited. Hotel sale came here to go up again a step, emphasize a client -- the person's element, pay attention to the to the client consideration in sale process, the maintenance that the client concerns, manufacturing process and consumptive process must with " it is with the person this " for the principle, according to characteristic of both sides of buyer seller's market and demand, adjust ceaselessly, the product with new lay off of creation, plan, realize ultimate goal. 3, the satisfaction of follow guest spends: It is the responsibility of employee, administrative responsibility, easy to feel when you whether when having difference with high level hotel, you had been found appearing problem. Employee should have deep love for a hotel, care guest, reflect hotel tenet, management should pay attention to detail, "Quantify " standard, expensive in " hold to " , find difference, reflect oneself characteristic, should " the person has without me, the person has my actor, person actor the person is my spy, special I change " . 2, the content that learns according to us, shallow when to talk about oneself idea: 1, be opposite with including employee and guest guest originally artificially the first sensation of the hotel is absolutely and main, this is main two respects come to * reflect: Hotel characteristic reachs employee quality. As the hotel every employee should regard him as company image represents a person, figure good body, easy, dignified, every post wants major, class having a star serves a standard, the requirement has deep love for guest of hotel, care, it is a center with the guest, make the guest produces credit, satisfaction to the hotel, the regulations system of the hotel needs to be made according to guest demand adjust accordingly, is not to want a client to get used to the system that abides by a hotel, want to be a center with consumer, do big market with small product. 2, hotel 5 important build (1) the product is built should have " the first new product that develops oneself, the first old product that washs out oneself " management idea. (2) the environment builds ceaseless to consuming an environment innovation, should have " have new idea every day, month in and month out has new device " guiding ideology. (3) the market is built " the heart has how old, market how old " turn cake idea into dough idea, we should ask for the opinion that comes from each respect and demand actively, through have an informal discussion, listen to opinion, communication information to mix client contact feeling, the utterance that uses a client does free advertisement for the hotel, develop broader client market for us. (4) of public praise build " what gold prize silver-colored award is inferior to a client is complimentary, the public praise that golden cup silver cup is inferior to a client " what the mark with a successful company depends on it not only is famous degree have many tall, more be opposite at the client the beauty of the hotel praise degree have many tall, breed with what spend to client company loyalty, so we must pay quite great effort for this, must maintain from beginning to end oneself the most outstanding product and service are shown in the client and before, to the client accident surprise and content exceed the feeling of a value. (5) the activator that the brand builds a brand is hotel development and intangible asset, be live this, we should have bearing to decide a product, the product decides inn is tasted " 3 taste syncretic " management concept, from raise employee integrated quality grabs, those who build science groom teach and guide a mechanism, make realize the importance that safeguards hotel brand each, realising everybody is the one part of hotel brand connotation. 3, " manage should thematic product wants to have characteristic " careful and meticulous do fixed position of good market research, market, we are what kind of hotels, consumptive group is given priority to with what, what kind of product can just suit them? The lock decides our passenger source market, the market cannot confused, "Things of one kind come together, person with group cent " hotel product make it " different, special, new " , from the change of the dress of hotel characteristic, employee, commodity 3 respects begin, the concept that the hotel sells is " meal is the window, guest room is a ready source of money " we are so OK from make characteristic meal be breach, drive hotel whole consumption and person energy of life, guest room is rental those who lead the whole public house with all-around * run come motivate, of guest room transform need to accelerate a pace to take the place of, * of all previous classics year manage, the hardware establishment of our guest room needs to be adjusted immediately really, do the process that doing essence of life greatly is an option market, begin to adjust from local district first, new clothes repairs a room or bag house price is inside 30% limits slow promotion, should give a guest in order to choose leeway, let them can reflect ego, market sale needs to turn around guest demand, introduce the guest first come, drive consumption with low product, much investment yields more, form benign loop, contend for occupy the market to have portion, in order to realize economic benefits the biggest change. Learn through this, let me have deeper knowledge to the hotel, experienced the vigor of the hotel and glamour truly, realise the art of hotel sale, true meaning and his importance, between the job henceforth, the knowledge that my general learns through place applies hotel sale neatly in, accomplish the advisory give advice that is general manager managemant decision truly, it is the information center of hotel understanding market, it is the person carry out that the machinator that hotel figure publicizes, product sells, benefit of the economic benefits that lets our hotel, brand can innovate again tall.
Previous12 Next

About us | Legal Notices | Sitemap | Links | Partner